Overview

It's in our blood

The team working on an employee brand for Ladbrokes were looking for a type style that could translate the feeling of the values they were putting forward: bold, team, buzz, winners. I took the brush and boldly went for it, this later became a key element of the brand.

Client

Ladbrokes

Project team

  • Al Baird — Creative Director
  • Adam Holloway — Designer
  • Enora Thépaut — Lettering
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